How SoundCloud Rap Took Over Everything
SoundCloud rap, also known as "SoundCloud hip-hop" or "SoundCloud trap," refers to a subgenre of hip-hop music that gained prominence and took over the music scene, particularly online and in the underground music community. This subgenre was characterized by its accessibility to emerging and independent artists, and it played a significant role in changing the music industry landscape. Here's how SoundCloud rap took over everything:
Accessibility and Low Barrier to Entry: SoundCloud provided a platform for artists to upload and share their music for free. This low barrier to entry allowed aspiring rappers and producers to showcase their work without the need for major record label support or significant financial investment.
Viral Hits and DIY Promotion: Many SoundCloud rap songs gained popularity through virality. Artists could create their own DIY promotion strategies, often using social media and networking to connect with fans. This allowed for a more direct artist-fan relationship.
Diverse Sound and Style: SoundCloud rap was not limited to a single sound or style. Artists explored a wide range of subgenres within hip-hop, from lo-fi, melodic, and cloud rap to aggressive trap beats. This diversity appealed to a broad audience.
Authenticity and Rawness: Many SoundCloud rap artists were known for their raw and authentic approach to music. They often shared personal experiences and emotions, connecting with listeners on a deeper level.
Collaborations and Networking: SoundCloud facilitated collaborations between artists. Artists often worked together on tracks, which helped to cross-pollinate audiences and grow their fan bases.
Independent Distribution and Monetization: SoundCloud allowed artists to monetize their music through features like SoundCloud Premier, which enabled artists to earn money directly from their plays and listeners' subscriptions.
Influence of Internet Culture: SoundCloud rap was closely tied to internet culture, memes, and social media. This connection helped music spread rapidly through online communities.
Rise of SoundCloud Stars: Some SoundCloud rappers, like Lil Uzi Vert, XXXTentacion, and Lil Peep, rose to stardom from the platform. Their success demonstrated the potential for independent artists to achieve mainstream recognition.
Streaming Services Integration: Major streaming platforms like Spotify and Apple Music integrated SoundCloud tracks, making it easier for SoundCloud rap artists to reach a wider audience.
Influence on Mainstream Hip-Hop: SoundCloud rap influenced mainstream hip-hop, with major artists adopting elements of the subgenre's style, such as distorted beats, autotuned vocals, and emotional lyricism.
The music industry is constantly evolving, and while SoundCloud rap had its moment in the spotlight, the landscape may have shifted since then.
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